The first step in building a brand and business you love is to articulate your vision or know what success means for you. Once you are clear on where you are going you can create a plan to get there. When you have a vision and a plan you will gain not only the support […]

Although I am a Christian and believe in the power of prayer, blessed oil, holy water, and other faith-based, ways of change and manifestation I didn’t really see the value in vision casting. I define vision casting as being explicit in documenting what you want to come to pass and includes activities such as creating vision […]

When you hear the word “branding” what do you think? Maybe your logo, your colors, or even the types of pictures you include. All of this is a part of branding but your brand extends much further than that. One part of your brand that often gets neglected is your messaging. As you may have […]

You may be wondering if you really need a brand strategy. When you have a brand strategy your entire client process becomes easier. It is a general marketing principle that it takes at least seven touchpoints between your brand and the client before they are ready for purchase. These touchpoints give your client the opportunity […]

Obviously when it comes to your branding looks matter. But while a good-looking logo can attract attention, it isn’t what makes people want to actually do business with you. As a designer, it might be shocking for me to say that. But seriously, a great visual identity helps get them in the door but it […]

We’ve been talking a lot about why people are inspired to follow particular brands and how to make your brands one of those brands too. But sometimes you get so involved in the day-to-day grind of your business that you don’t even realize that your brand is not on point. Hey! Yea you. I see […]

Have you ever looked at a company and wondered how did they get clients? I’m not talking about in a jealous-hater-all-your-life-kind-of-way. But a sincere confusion of how a business owner who is less experienced and truth be told less talented than you get clients that sing their praises to high heaven. You, my friend, are […]

As he walked onto the stage the audience was quiet but you could feel the anticipation in the air. The speaker, Steve Jobs, was ready to announce Apple’s latest innovation: the iPhone. Since its inception, the iPhone, like most Apple products has been a leader. It has led the way in not only user satisfaction […]

When I first started I said yes to everything. I said yes to small projects that I hated doing and large projects that I wasn’t yet ready to do. I said yes to projects where I charged flat fees and allowed endless revisions. I said yes to any and every job because I was scared […]

I’ve previously talked about what to include in a brand and how to make your brand strong. (If you haven’t read it yet it’s over on The Rising Tide Blog – you can check it out here). This week we will be discussing why branding is important and what its implications are for your business. […]