I knew my priorities were messed up when my browser window got to the point that I had so many tabs open I could not even see the favicons of each one. My mind was running all over the place and I was scared to close any of those tabs. I had gone down so […]

It’s January and I’m sure you have already had your fill of New Year, New Me posts. When seeing these I can’t help but roll my eyes. Seriously, how many times have we set goals at the beginning of the year only to forget them as the year progresses leaving us with the same exact […]

The first step in building a brand and business you love is to articulate your vision or know what success means for you. Once you are clear on where you are going you can create a plan to get there. When you have a vision and a plan you will gain not only the support […]

Although I am a Christian and believe in the power of prayer, blessed oil, holy water, and other faith-based, ways of change and manifestation I didn’t really see the value in vision casting. I define vision casting as being explicit in documenting what you want to come to pass and includes activities such as creating vision […]

When you hear the word “branding” what do you think? Maybe your logo, your colors, or even the types of pictures you include. All of this is a part of branding but your brand extends much further than that. One part of your brand that often gets neglected is your messaging. As you may have […]

You may be wondering if you really need a brand strategy. When you have a brand strategy your entire client process becomes easier. It is a general marketing principle that it takes at least seven touchpoints between your brand and the client before they are ready for purchase. These touchpoints give your client the opportunity […]

Obviously when it comes to your branding looks matter. But while a good-looking logo can attract attention, it isn’t what makes people want to actually do business with you. As a designer, it might be shocking for me to say that. But seriously, a great visual identity helps get them in the door but it […]

We’ve been talking a lot about why people are inspired to follow particular brands and how to make your brands one of those brands too. But sometimes you get so involved in the day-to-day grind of your business that you don’t even realize that your brand is not on point. Hey! Yea you. I see […]

Have you ever looked at a company and wondered how did they get clients? I’m not talking about in a jealous-hater-all-your-life-kind-of-way. But a sincere confusion of how a business owner who is less experienced and truth be told less talented than you get clients that sing their praises to high heaven. You, my friend, are […]

As he walked onto the stage the audience was quiet but you could feel the anticipation in the air. The speaker, Steve Jobs, was ready to announce Apple’s latest innovation: the iPhone. Since its inception, the iPhone, like most Apple products has been a leader. It has led the way in not only user satisfaction […]