These are my musing on branding, design, strategy, entrepreneurship and more. Have a look around.


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5 Reasons Why People Love Apple and are willing to pay to top dollar to be #teamiphone

As he walked onto the stage the audience was quiet but you could feel the anticipation in the air. The speaker, Steve Jobs, was ready to announce Apple’s latest innovation: the iPhone. Since its inception, the iPhone, like most Apple products has been a leader. It has led the way in not only user satisfaction […]

November 9, 2018

Branding, Entrepreneurship, Strategy

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Loyal Following Inspired by 5 Reasons

When I first started I said yes to everything. I said yes to small projects that I hated doing and large projects that I wasn’t yet ready to do. I said yes to projects where I charged flat fees and allowed endless revisions. I said yes to any and every job because I was scared […]

November 2, 2018

Branding, Entrepreneurship, Strategy

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The Importance of Branding

I’ve previously talked about what to include in a brand and how to make your brand strong. (If you haven’t read it yet it’s over on The Rising Tide Blog – you can check it out here). This week we will be discussing why branding is important and what its implications are for your business. […]

October 6, 2018

Branding, Entrepreneurship, Strategy

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