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4 Tips to Attract Your Ideal Client

When you hear the word “branding” what do you think? Maybe your logo, your colors, or even the types of pictures you include. All of this is a part of branding but your brand extends much further than that. One part of your brand that often gets neglected is your messaging. As you may have […]

March 19, 2019

Branding, Design, Entrepreneurship, Strategy

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Brand Strategy: The Art of More Sales

You may be wondering if you really need a brand strategy. When you have a brand strategy your entire client process becomes easier. It is a general marketing principle that it takes at least seven touchpoints between your brand and the client before they are ready for purchase. These touchpoints give your client the opportunity […]

March 11, 2019

Branding

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3 Reasons Why Your Logo Won’t Get You Paying Clients

Obviously when it comes to your branding looks matter. But while a good-looking logo can attract attention, it isn’t what makes people want to actually do business with you. As a designer, it might be shocking for me to say that. But seriously, a great visual identity helps get them in the door but it […]

March 4, 2019

Branding

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3 Signs Your Brand Is Not On Point

We’ve been talking a lot about why people are inspired to follow particular brands and how to make your brands one of those brands too. But sometimes you get so involved in the day-to-day grind of your business that you don’t even realize that your brand is not on point. Hey! Yea you. I see […]

January 21, 2019

Branding

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1 Simple Way to Get Your Brand On Point Tonight

Have you ever looked at a company and wondered how did they get clients? I’m not talking about in a jealous-hater-all-your-life-kind-of-way. But a sincere confusion of how a business owner who is less experienced and truth be told less talented than you get clients that sing their praises to high heaven. You, my friend, are […]

December 29, 2018

Branding, Entrepreneurship, Strategy

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5 Reasons Why People Love Apple and are willing to pay to top dollar to be #teamiphone

As he walked onto the stage the audience was quiet but you could feel the anticipation in the air. The speaker, Steve Jobs, was ready to announce Apple’s latest innovation: the iPhone. Since its inception, the iPhone, like most Apple products has been a leader. It has led the way in not only user satisfaction […]

November 9, 2018

Branding, Entrepreneurship, Strategy

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Loyal Following Inspired by 5 Reasons

When I first started I said yes to everything. I said yes to small projects that I hated doing and large projects that I wasn’t yet ready to do. I said yes to projects where I charged flat fees and allowed endless revisions. I said yes to any and every job because I was scared […]

November 2, 2018

Branding, Entrepreneurship, Strategy

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The Importance of Branding

I’ve previously talked about what to include in a brand and how to make your brand strong. (If you haven’t read it yet it’s over on The Rising Tide Blog – you can check it out here). This week we will be discussing why branding is important and what its implications are for your business. […]

October 6, 2018

Branding, Entrepreneurship, Strategy

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