I knew my priorities were messed up when my browser window got to the point that I had so many tabs open I could not even see the favicons of each one. My mind was running all over the place and I was scared to close any of those tabs. I had gone down so […]

It’s January and I’m sure you have already had your fill of New Year, New Me posts. When seeing these I can’t help but roll my eyes. Seriously, how many times have we set goals at the beginning of the year only to forget them as the year progresses leaving us with the same exact […]

The first step in building a brand and business you love is to articulate your vision or know what success means for you. Once you are clear on where you are going you can create a plan to get there. When you have a vision and a plan you will gain not only the support […]

Although I am a Christian and believe in the power of prayer, blessed oil, holy water, and other faith-based, ways of change and manifestation I didn’t really see the value in vision casting. I define vision casting as being explicit in documenting what you want to come to pass and includes activities such as creating vision […]

When you hear the word “branding” what do you think? Maybe your logo, your colors, or even the types of pictures you include. All of this is a part of branding but your brand extends much further than that. One part of your brand that often gets neglected is your messaging. As you may have […]

Have you ever looked at a company and wondered how did they get clients? I’m not talking about in a jealous-hater-all-your-life-kind-of-way. But a sincere confusion of how a business owner who is less experienced and truth be told less talented than you get clients that sing their praises to high heaven. You, my friend, are […]

As he walked onto the stage the audience was quiet but you could feel the anticipation in the air. The speaker, Steve Jobs, was ready to announce Apple’s latest innovation: the iPhone. Since its inception, the iPhone, like most Apple products has been a leader. It has led the way in not only user satisfaction […]

When I first started I said yes to everything. I said yes to small projects that I hated doing and large projects that I wasn’t yet ready to do. I said yes to projects where I charged flat fees and allowed endless revisions. I said yes to any and every job because I was scared […]

I’ve previously talked about what to include in a brand and how to make your brand strong. (If you haven’t read it yet it’s over on The Rising Tide Blog – you can check it out here). This week we will be discussing why branding is important and what its implications are for your business. […]